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Author Archives: Debora Wenger

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Social videos tell stories that reach new audiences

Social VideoBy Debora WengerOctober 28, 2019Leave a comment

Social video is part of the evolution of the digital media landscape. Evoking emotion is one factor that often makes a social video journey around the web, as do social videos with strong characters and/or strong storylines. The opening visuals, text overlays and music are crucial to attracting people’s attention as they scroll — especially…

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